Artificial intelligence (AI) is the spearhead of a new technological revolution with profound implications for many aspects of our lives. Although the news has been reporting some sci-fi-like developments in this field, AI isn’t in the future, but it’s already part of our daily lives. For instance, if you want to create content that’ll be easily found on search engines, you’ll need AI SEO tools for the task.
If you have already tried to put your content online, you’ve probably noticed it would hardly be among the first results. It probably has little to do with the quality or relevance of your content. Your content might need some search engine optimization or SEO. AI SEO tools, making this quite a complex task much easier.
Put yourself in the shoes of Google’s or Bing’s CEO for a second. You’ll want your business to deliver the best quality content for your clients’ searches. To ensure that, you must create rules and apply efficient filters to measure a website’s quality. So, you’ll need to follow those rules and look “highly recommendable” by Google’s standards. In this article, you’ll read about the hottest tips for creating SEO-friendly content.
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Making Yourself Visible
Search engines use several criteria to calculate the relevance of your website at any given search. Google provides crucial information on its website on what they consider relevant and high-quality content. Keywords matter a lot, but website navigation and usability of such pages are also important factors.
Those criteria can change depending on the content being researched. For instance, if you’re looking for the latest news, the date of publication is a key factor. However, when you’re looking for a definition in the dictionary, it’s not. Your content’s ranking will depend on the context of the search and how relevant your content is in it.
This concept is older than Google or Bing, though. It was used for the first time in 1997 when the internet looked nothing like today. Yet, not considering your placement on search engines can make your business invisible these days.
Choosing the Right Hat
It’s impossible to discuss SEO optimization and search engine rankings without mentioning white, black, and gray hat strategies. The colors here mean your content complies with search engines’ guidelines or not. In a white hat strategy, you’ll optimize your content by following their rules to the letter.
You can also do so by improving your website’s layout for human navigation, following ethical guidelines, and investing in organic traffic. Such changes take time to produce noticeable results. So, the bottom line here is to think of a long-term strategy to reach the top, not now but in the future.
Thanks to artificial intelligence, Google, Bing, and similar platforms can spot more precisely when someone is trying to be manipulative. It’s possible to identify when content tries to trick keyword research by using them repeatedly. Those keywords will appear out of context, often disturbing the text. The strategy here is to make the machine think your content is relevant because of the repetition of words. This kind of strategy is called “black hat SEO.”
Simply put, a white hat strategy involves AI content optimization, but not in a manipulative manner. Black hat SEO really tries to shortcut the process. However, while it’s ethically debatable, it’s not a crime. Yet, most search engines will punish you by placing your content down the search results, regarding it as irrelevant.
Enter “gray hat” SEO strategies or strategies that look for the gray zone between search engines’ guidelines. These include sending your content to link directories and creating microsites and doorway pages, among others. There’s a risk those tactics will be considered manipulative in the future, but search engines haven’t said anything about them yet. So, they’re not regarded as black hats.
AI and Its Developments
Artificial intelligence has broken a few new grounds lately and can be a valuable tool for anything. Surely, it can help you a lot with AI content optimization and even content creation. Not by chance, “artificial intelligence” is a buzzword in widely diverse fields, encompassing biomedicine, art creation, military applications (such as surveillance), and many others. How does it work, though?
While the concept might trigger images of talking robots, AI is a broad term. It includes technologies like NLP (natural language processing), ML (machine learning), and deep learning, among others. All those technologies aim to create computers with the ability to process large amounts of information and, above all, learn new skills by themselves.
The refined abilities to make complex decisions and learn new information are key to AI development. Thanks to those abilities, AI programs don’t need to be constantly triggered by human commands. That’s why AI SEO tools can help you navigate the changes in trends and search engines’ guidelines.
How to Use AI SEO Tools
Forget the sci-fi stories you’ve read, at least for now. Despite some fantastic improvements in artificial intelligence, machines aren’t likely to take over the labor anytime soon. Instead of putting AI software to do everything, AI content seems to be better used as a tool. AI-generated content can still have glitches and even silly mistakes that no human writer would make.
However, using AI SEO for keyword research, suggestions of topics and sources, search engine optimization, and so on, can do wonders for well-written, human-made content. You can do a lot with the right AI SEO tools, but first, you need to know what to do with them. Although you must focus on human users, your website will be assessed by computers. So, it can be helpful to think a little like them. Here’s what you can do.
Use the Right Words
Make sure your next social media posts will include the hottest keywords at the moment. AI SEO tools can tell you which words people use most when searching about a particular topic. If you include those keywords in a relevant and not over-repetitive way, your website traffic can increase naturally.
You can also use AI SEO tools to check what subjects competitors cover now. You can generate AI content to get ideas for approaching a particular issue. So, they can also help you create unique content, ultimately improving your organic search rankings. Keyword research is an indispensable part of any AI SEO toolbox, but there are more specific options for this task, like CopyAI and Twinword.
Consider Adding Voice Search
Written words aren’t the only way to search for things online. Voice search is becoming more common. About 50% of online searches in the United States use voice-searching features. Voice assistants aren’t only helpful in finding the nearest coffee shop; they also help 51% of online shoppers in the same country.
Unsurprisingly, more companies are including voice-based features in their search engines. Including such features in your SEO strategy also increases your potential to reach new audiences. Google Assistant and Alexa are prime examples of the capacity and popularity of voice-based search tools.
Localize Your SEO Strategies
Zero your SEO strategy on your local audience using AI content. Thanks to online shopping, no one needs to go to a physical shop to buy anything anymore. Still, having a land-based presence can improve your area’s brand authority, resulting in more visits to your page. You can use artificial intelligence for SEO, too.
MarketMuse is one of the most used software for this task. It helps you create optimized content based on location-specific information. This kind of AI SEO tool can help you put your website on top in different locations, extending your reach even further.
Optimize Your Creativity
It’s not always easy to come up with new, engaging, and relevant ideas to create content. AI SEO tools can feed your imagination with topics, sources, outlines, and keyword research. So, you can base your creativity on the most demanding subjects. AI SEO tools can also suggest relevant internal links, improving your score on Google and other search engines.
AI-based tools can also give valuable SEO and traffic insights. For instance, those insights can give a better understanding of your website’s most-visited pages. Then, you can conclude what kind of content receives the most attention. AI tools can also help you deliver more personalized content based on a deep understanding of your target audience.
AI SEO Toolbox
The best AI SEO tools and cutting-edge technologies to make your content score high on search engine results pages (SERPs). For a keyword research tool, you can use artificial intelligence to write compelling meta descriptions, link building, and data analysis. The possibilities are virtually endless.
Considering that Google alone handles about 9 billion searches daily, scoring high, there’s an excellent business. Climbing up the ladder of Google search results can take time, though. Here are some helpful AI tools and how to use them.
SurferSEO is a content editor with plenty of tools for keyword optimization. You can find the trendiest niche topics and high-quality internal links there. It also has AI content creation tools, which can help you overcome blank paper issues. You can create entirely new AI content for you.
Additionally, it offers audit tools, helping you find your content’s weak spots. It gives tips about keyword density, page speed, backlinks, and NLP feedback. SurferSEO is a popular tool among content creators, from small bloggers to large companies. A few big names include Thomson Reuters, Lenovo, Opera, and Shopify.
SemRush is among the market leaders in AI SEO solutions. It has more than 50 AI-based tools. You can use them for social media posts, competitor analysis, content marketing, and PPC (pay-per-click). One of its best tools, the Keyword Magic Tool, suggests the trendiest keywords per topic locally and nationwide. It also has an audit tool that analyzes websites’ SEO inconsistencies, offering possible solutions.
This tool comes with a Writing Assistant with tips for more SEO-friendly content. It gives advice to improve keyword usage, readability, and length. You can also count on it for real-time metrics, SERP position tracking, AI content creation, optimized content, and AI-powered keyword research.
Alli AI was designed for companies and agencies wishing to save time and resources in their SEO efforts. This software doesn’t help with content creation but automatizes some pretty laborious tasks, like adding link descriptions and meta tags. Some of the automated tasks take only a few minutes.
Alli AI can also help you with link building. It searches for the main sources in your field so that you can add them to your content. This AI SEO tool is based on self-adjusting algorithms, ensuring that your strategy will always be aligned with the most efficient practices.
RankIQ solves the keyword difficulty by suggesting high-traffic keywords and outlines. It also provides high-quality keywords that your competitors have overlooked. The platform has a very user-friendly design and includes videos explaining its functions.
This tool is perfect for small businesses and bloggers and is available via paid subscription. If you’re new to this world, you’ll need AI SEO software like RankIQ. It can give valuable tips about trending topics and the most popular SEO keywords.
Search Engine Optimization – A New Market?
Back in 2016, Borrell Associates published a study forecasting that American businesses would spend over $80 billion on SEO services. Those involved in this study are probably feeling very optimistic now. This industry’s global market size should exceed the $230 billion mark by 2030.
Although the concept first emerged in the late 90s, it was created to deal with a completely different internet. In pre-Google times, search engines mainly consisted of human-fed listings and directories. Maybe, you still remember engines like AltaVista, Yahoo, and Ask Jeeves. Concepts like meta descriptions and internal linking were already part of a solid SEO strategy.
However, it was much easier to work around those restrictions. Over-repeating keywords were still enough to rank high on searches. AI-based SEO tools weren’t still a thing, and creating optimized content that looked organic was considerably more difficult. Yet, such tools are necessary for brands or businesses willing to assert online presence and take advantage of AI content creation and curation tools.
Paid Tools – Are They a Worthy Investment?
AI-powered tools are usually, but some of them provide free versions. Alternatively, you can use trial versions for a while before choosing your favorite software. Small businesses and freelance content creators can often get around with free tools. Still, paid subscriptions always offer many more tools for creating and curating online content, including image optimization and other related tasks.
Upgrading your account to one of those tools could be a good move if you use them often. Consider upgrading your account if there are key features for you behind a paywall. Spoiler – most of the time, they are, and for an obvious reason: it’s business. If a company gives away its best AI-driven SEO tools for free, it’ll have nothing to sell afterward.
So, if you plan to use AI content and tools for large-scale professional purposes, it’ll be hard to avoid premium subscriptions. After all, those tools can make your job much easier and more effective. The best part is that you don’t even need experience with SEO issues to operate some of those tools. However, consider hiring a specialized company if you have bigger business ambitions.
Your business has little chance of surviving online without a professional SEO strategy. If you can’t be found online, people will only hear about you when they pass by your business’ door. That’s why AI SEO has become indispensable to any marketing strategy. Building relevance within the guidelines can take months of effort, but it’s always the most reliable way.
On the other hand, applying black hat tactics to manipulate the results can backfire badly. Gray hat tactics use loopholes and tactics that weren’t yet forbidden. However, the danger about the gray hat is that your content can be seen as a black hat at any moment. If the search engine changes its guideline to include such practices, you’ll be sent down the line without notice.
There’s a lot you can do for your SEO strategy without getting too creative about it. Make use of AI tools. You can use AI content in your next blog post. Companies like Reuters use them for much bigger projects. The final goal is always the same: to reach the top of search results and be the first thing in the clients’ minds.