Highly Effective Tactics for B2B Link Building

Highly Effective Tactics for B2B Link Building

highly effective tactics for b2b link building

Highly Effective Tactics for B2B Link Building

Amy de Doncker
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B2B (business-to-business) link building aims to increase the online authority and visibility of companies operating in the B2B market. Advanced link building is a critical component of Search Engine Optimization (SEO). It impacts how well-placed a website appears in search engine results pages (SERPs). The procedure entails obtaining backlinks to one’s website from other pertinent and reliable websites.

B2B link building differs from B2C (business-to-consumer) link building. It focuses on establishing relationships between businesses and targets websites and platforms that are particular to the industry. These links serve as endorsements. They’re “telling” search engines that the website being linked to is reputable and worthwhile. The search engines may improve the site’s rating, attracting more organic visitors and new clients.

Creating high-quality, shareable content that appeals to the target audience and industry influencers is an excellent B2B link development technique. It also means contacting other companies or industry leaders to seek link placements. Collaboration, networking, and forming beneficial partnerships are essential for B2B link building success. Using B2B link building tactics, enterprises can improve their internet reputation, access a larger audience, and promote company growth by gaining relevant and authoritative backlinks.

Advanced Link building is critical for websites owing to its vast influence on search engine results and general online exposure. Search engines like Google consider links one of the most critical elements in establishing a website’s authority, reliability, and relevancy. Here are some of the benefits of B2B link building that make it essential:

Link Building Strategies
Link Building Strategies – Source: digitactix.com

Search engines examine and rank web pages using complicated algorithms. Backlinks from credible and relevant sources operate as “votes of confidence” in a website’s content. The more high-quality backlinks a site has, the better its chances of ranking well in search engine results pages. Improved rankings increase organic traffic and exposure to a bigger audience.

Website Authority 

One of the benefits of link building is an increase in website authority. Search engines see such endorsements as indicating authority within a particular specialty or sector. A website with a high backlink profile is seen as an authoritative source, which can increase user trust and loyalty.

Increase in Website Traffic

B2B link building delivers referral traffic besides SEO. When consumers click on a link on another website and get on yours, they can learn more about your products or services. You may attract targeted traffic that’s more likely to convert by posting links on relevant sites.

Benefits of Link Building for Website Crawling 

Search engine bots use links to discover and index new websites. A strong backlink profile guarantees your website gets crawled and indexed. It’s critical for keeping current in the search engine ranking results.

Beat the Competitors

In competitive sectors, link development may differ between ranking on the first page of search results and falling into oblivion. Building high-quality backlinks may surpass your competition and generate a better online presence.

Since you know the benefits of link building and the unique characteristics of B2B link growth, you’re prepared to study the most remarkable techniques that’ll improve your rank in 2023. 

Now that we’ve gotten that out, let’s look at the top SEO B2B link building techniques that may help your company grow and profit this year. By implementing and fine-tuning these tactics, you may improve your online presence, increase your search engine rankings, and engage with your target audience.

Social Link Building

Ranking high for branded keywords is critical to control your brand’s online presence. One of the most effective ways to enhance SERP real estate is through social media presence.

These backlinks are important, even if they have a different impact than natural hyperlinks in other people’s material. They support the search engine’s description of your brand’s entity and prove the legitimacy of your company. In this way, they show your presence.

In B2B, high-quality content draws a lot of attention and social media shares. The more social shares you get, the more probable it is that websites with more industry authority will discover your content and pages and link back to them as valuable resources.

Guest Blogging

When done correctly, guest blogging may improve your B2B link development campaign by providing new content to your website. It’s a long-term way of acquiring backlinks that influence your page rankings. 

Finding potential guest blogging opportunities is the first stage of starting your blogging journey, and knowing where you’ll publish your guest post is required before sending a proposal. 

Above all, you must ensure that such websites welcome guest blogger links and seek such bloggers to give their views, opinions, or facts. This will help you gain more traffic and maximize the benefits of link building. 

Here we’ll mention tips to help you use the most out of guest blogging B2B link building. 

  • Be straightforward: Hundreds, if not thousands, of suggestions are received by credible guest blogs daily. Many are copied-and-pasted templates and bots needing more requisite authenticity and naturalness. You may stand out from the crowd by personalizing your proposal for a guest blog and showing unreserved respect for the site, the blog owner, and their authority.
  • Use blog guidelines: Follow the guest blog regulations to ensure everyone will consider utilizing your link on their website. This includes minimizing the number of connections you add (one is plenty) and refraining from marketing your relationships or yourself.
  • Don’t be cocky: Nobody likes a bragger, even if you’re a well-known blogger who reached the top through hard work. It’s critical to preserve modesty and reality when presenting your topic. Mention your functional guest pieces and that a renowned website in your sector can thrive without you.
Broken Link Building
Broken Link Building – Source: Thriveagency

Broken B2B link building is an effective method of obtaining backlinks or links from other websites. Backlinks help your SEO while directing helpful referral traffic because Google regards some backlinks as endorsements. 

When your site has a greater quantity and quality of backlinks, it’s perceived as having higher authority. This can lead to better search engine results. Broken link building may be more successful than other link-creation tactics because you support web admins in resolving a problem with their website, adding a reason for linking to you. 

Advanced link building is still a great way to get high-quality connections. It even outperforms standard link building strategies such as guest posting and blogging. You’ll also profit if you apply. Yet, possessing a substitute resource shouldn’t be considered adequate. 

Every day, web admins get many emails and pitches. To stand out in their inboxes, you must communicate and encourage them to work with you. The best way to do this is to leverage your personality to make your emails personable, friendly, and informative.

Work on Expert Round-Up Articles

An expert round-up article offers authoritative perspectives on a subject or replies to a specific inquiry. Professionals in their fields are overjoyed to be seen as authorities and influences. As a result, they’re a terrific source of B2B backlinks.

People feel satisfied and respected by being interviewed. You’ll also provide them with a place to post links to your blog post on their websites. These influencers will share your expert round-up piece with their audiences after you publish it, acknowledging your brand in the post and adding a link.

Press Releases

Press releases help your SEO strategy indirectly. Still, Google discovered how some businesses abused this privilege by writing meaningless press releases to cram them with hyperlinks.

It worked for a while, and businesses earned backlinks from respected news sites without effort. Today, most editorial links are no-follow, but they’re still precious. They’re more challenging to obtain, involve more work, and include higher-quality information.

Product Reviews

Product reviews are great for lead generation, social proof, and SEO. This type of advanced link building approach comprises giving away your products for free to bloggers and influencers in your sector.

In exchange, they’ll write an article on your product and post it after the free trial period. It creates authority, increases brand awareness, and draws new customers.

You may also solicit product reviews from your customers. Give them the materials to assess your goods and use affiliate links to encourage them. Getting current customers to advertise your product and share a sign-up link with their connections is terrific.


Conferences allow you to share your knowledge and ideas in your expertise. It’s an excellent strategy for obtaining high-quality backlinks that reach your intended audience.

When a member of your team presents at a conference, their profile will be shown on the relevant homepage, along with ways to interact with them. Some will be social media links (to connect on LinkedIn, for example), while others will be hyperlinks to your business.

For example, there’s a speaker profile for Nathan Latka, who spoke at the annual Growth Marketing Conference. It contains a link to Nathan’s LinkedIn and Twitter pages, which are important for his personal brand and overall company goals.

Advanced link building requires a lot of time and effort. You must work hundreds of hours to gain a few links on relevant websites monthly. Even if additional obligations like attending meetings and replying to emails aren’t considered. It’s more than the 160 hours per month that full-time employees put in. 

You can achieve certain advantages by outsourcing your link building efforts that you wouldn’t be able to get if you hired someone inside and provided them with access to SEO tools. 

B2B link building is an effective strategy to boost your website for several reasons. It’s acquiring hyperlinks from other websites to your own site. When implemented in the B2B context, it can benefit your website’s search engine rankings, organic traffic, and overall online visibility. Here are some reasons why B2B link building is valuable:

Proven Experience

Professional link building agencies or freelancers have the expertise and experience executing many successful link building campaigns. They’re knowledgeable about various link building strategies, understand the best practices, and keep up with the latest trends and algorithm updates in the SEO industry.

Time and Resource Efficiency

Link building requires considerable time and effort. Outsourcing this task frees up your in-house team’s time to focus on core business activities and other essential marketing tasks. Link building agencies often have access to tools and resources that may otherwise be costly for you to get individually.

Wider Available Networks

Outsourcing opens opportunities to tap into the link building agency’s publishers, bloggers, and influencers network. A reputable agency would’ve established relationships with various websites, making securing high-quality backlinks from relevant and authoritative sources easier.

Link Quality

A proficient advanced link building service can help you get high-quality backlinks. These links come from reputable and relevant websites within your industry, carrying more weight with search engines and driving targeted traffic to your site.


Outsourcing allows you to scale your link building efforts as needed. Whether you want to ramp up your campaign for a particular period or dial it back during slower times, an external partner can adapt to your requirements.

Risk Management

SEO practices can be intricate, and improper link building techniques can result in penalties from search engines. Professional link building agencies are well-versed in ethical practices that comply with search engine guidelines, reducing the risk of your website facing penalties.

Reporting and Analysis

Reputable link building agencies provide regular reports and analyses of their activities and the results achieved. This transparency lets you track your link building campaign’s progress and understand your investment’s value.

B2B vs. B2C – What Are the Differences?

The nature of their target audiences and marketing tactics distinguishes B2B (business-to-business) from B2C (business-to-consumer) link building. Understanding these distinctions is critical for developing practical link building efforts for each company type. Here are a few key distinctions:

Target Audience

B2B enterprises generally target other businesses, professionals, or decision-makers. The emphasis is on creating connections from industry-specific websites, professional journals, and reputable sources related to the company’s specialty.

Link Building

B2C businesses cater to individual customers. The emphasis is on obtaining connections from various websites, such as lifestyle blogs, entertainment portals, social media platforms, and general-interest news publications.

Different Decisions

B2B transactions can involve a longer and more complex decision-making process requiring various stakeholders’ permission. link building activities target websites that can influence these decision-makers and give relevant information to support their decisions.

Moreover, B2C purchases are more spontaneous and emotional. link building strives to raise brand recognition, highlight favorable evaluations, and encourage potential buyers to make speedy purchase decisions.

Relevance of the Links

Link relevance and domain authority are both critical for B2B link building. Links from reliable industry-specific sites have more weight and reputation within the niche. While link relevance and authority are still vital for B2C link building, a greater range of sources may be examined due to the larger target audience.

Ways of Acquiring Links

B2B link building relies on creating relationships with industry-related websites, attending industry events, posting on reputable blogs, and partnering with influencers and experts in the niche.

B2C link building entails various methods, such as social media marketing, content marketing on popular platforms, viral marketing, and shareable material that appeals to a broad audience.


B2B link building is centered on developing and marketing content that offers important insights, industry-specific data, case studies, whitepapers, and authoritative guidelines. The material strives to promote the company as a thought leader and resource in its sector.

B2C link building often contains material that appeals to a larger audience, such as interesting blog entries, product reviews, infographics, amusing videos, and promotional content aimed to catch consumers’ attention.

New Technologies 
New Technologies – Source: Stxnext

New SEO technologies have tremendously influenced B2B link building, altering how companies approach their link building plans. Here are some crucial specifics regarding this effect:

Advanced Link Building Tools

Advanced link building analysis tools have been created due to new technology. They offer rich insights into a website’s backlink profile. B2B marketers may use these tools to find high-quality, reputable websites for link possibilities, examine rival website link top profiles, and keep track of the status of their backlinks.

Social Media and Viral Marketing

These strategies have proven crucial for establishing B2B links. Engaging and shareable content may take off on social media rapidly, increasing backlinks and visibility for B2B businesses.

Voice Search and Featured Snippets

The rise of voice search and featured snippets has changed how users search for information. B2B marketers can optimize their content to target featured snippets, increasing the likelihood of attracting natural backlinks.

Influencer Marketing

Technology has made it simpler for B2B marketers to locate and contact industry influencers for influencer marketing and relationship building. Collaborating with influencers allows you to gain link positions and more visibility for your company.

Mobile Optimization

B2B websites must be mobile-friendly as more individuals use the internet from mobile devices. Not only can mobile optimization enhance user experience, but it also helps websites perform better in searches and can create links.

Link Verification with Blockchain

The use of blockchain technology to confirm the legitimacy of backlinks is now being investigated. This may result from future improvements to link quality and the fight against link spam.

Machine Learning and Artificial Intelligence

Artificial intelligence (AI) and machine learning (ML) have made link building procedures more effective. Automation of outreach emails, prospecting appropriate websites for link outreach, and projecting link building success based on previous data are all possible using ML- and AI-powered solutions.

Data-Driven Strategies

Thanks to new technology, link building between businesses is now more data-driven. Marketers may use data analysis to find possibilities for advanced link building, evaluate the impact of campaigns, and make data-driven decisions to increase link building efficiency.

Integration of Content Marketing and Link Building Efforts

New technologies have made it easier to combine content marketing and link building initiatives. B2B marketers should consider integrating content production and link building methods since valuable and shareable content draws more organic links from other websites.

Virtual and Augmented Reality

Virtual reality (VR) and augmented reality (AR) technologies are creating new opportunities for B2B marketing. Innovative AR/VR content has the potential to generate interest and attention, increasing the likelihood that reliable sources will connect to it.

The increase in organic links to your content is one of the best indicators that it’s valuable enough for other content providers to connect to. One of the primary aims of your company’s content marketing initiatives is to build as many natural linkages as possible. So, your organic traffic and search position will improve, resulting in higher conversion rates.

Let’s see what are the advantages of natural links and how to achieve them:

Increase Website Traffic

When other websites naturally link to your material, some of their audience will likely visit it. This greater exposure to a larger audience increases the likelihood of converting prospects into customers.

Natural Links - Traffic Increase
Natural Links – Traffic Increase. – Source: Prposting

Increase Brand Awareness

When popular websites link to your blog content, your brand becomes industry-aware. Developing authority in your industry draws more potential clients, enhancing your reputation and trustworthiness.

Encourage Organic Link Growth

Obtaining natural links from important organizations can have a cascading effect, motivating smaller businesses to follow suit. This chain reaction generates a consistent stream of organic connections to your website.

Increase Social Media Engagement

More natural linkages allow your company to increase social media participation. A more significant online presence broadens your network and allows you to reach a broader audience.

Improve Search Engine Rankings

Natural links help SEO, which improves your search engine rating. As the number of natural connections increases, so does the traffic delivered to your company’s website.

To enhance off-page SEO, consider implementing link building, social media marketing, and bookmarking tactics. These efforts are crucial in obtaining natural links and improving your website’s visibility and credibility. 

Let’s look at some of the best ways in which you can increase the flow of your natural links:

Social Media Engagement

Use social media networks to distribute your blog entries and other website material. Regularly updating your social media profiles keeps your contacts updated, putting your material in front of your target audience.


Create a blogging schedule and stick to it. The more dependable you’re at giving helpful information, the more probable your audience will return for more. To increase visibility, plan your social media posting timings intelligently. Engage with other bloggers to broaden your network and enhance your chances of getting natural links.

Quality Content

Content marketing continues to be a valuable method for getting exposure and natural links. You may develop a deep relationship with your audience and position yourself as an authority in your industry by continuously posting relevant and helpful content.

Request Backlinks: Feel free to approach people you know who have related websites or blogs and ask them to provide in-content links to your company website. This direct approach might be advantageous, particularly for beginners.

Backlinks - the most connected pages in the world
Backlinks – the most connected pages in the world. – Source: Statista.com

Testimonials: Provide authentic evaluations and testimonials for items in your field. This approach not only strengthens connections but also helps both parties involved.

Track Mentions: Using tools like Google Alerts, keep track of mentions of your business. Contact them to seek a link if someone discusses your business without returning to your website.

Maintain an Active Blog: Regularly updating your blog with relevant information and consistency boosts your chances of gaining backlinks.

Submit Your Company Website to Related Directories: Submit your company website to directories related to your field and housed on credible sites. This research-driven initiative is an efficient approach to establishing connections.

Use Infographics: Diversify your material by developing helpful and aesthetically engaging infographics. Many websites and blogs will link back to you if they also use your infographics.

Niche Communities: Join online communities related to your niche and actively engage in the conversations. Building relationships within these forums can result in valuable backlinks.

Link building is vital in search engine optimization since it helps businesses improve their online presence and attract more clients.

Yet, link building can be complicated, and wrong execution can result in search engine penalties or damage your brand’s reputation. In this section, we’ll look at the dos and don’ts of advanced link building for SEO to assist your company in getting the most out of this technique.

Best Practices and White Hat Techniques

Create Engaging material: Creating insightful, engaging, and valuable material for your target audience is an efficient strategy for generating high-quality links. Other websites may link back to your material as a valued resource if you build your company as an industry expert.

Build Meaningful Relationships: Link building isn’t only about getting links. It’s also about connecting with other websites and bloggers in your sector. Networking boosts the chances of making connections and opens the door to prospective collaborations and partnerships.

Strategic Anchor Text Use: Using relevant and descriptive anchor text in your links assists search engines in understanding the context, which benefits your website’s rating. Avoid using excessive or irrelevant anchor text since this may result in penalties and impede your SEO efforts.

Poor Link Building Practices and Techniques

Link Building - Bad Links
Bad Links. – Source: Pinterest

Purchasing links or link schemes: Purchasing links or participating in link schemes violates Google’s standards, resulting in fines or removal from search results. Instead, focus on content production and connection building to get natural links.

Spamming forums and comment sections: Although posting links to your website in forums and comments might be appealing, it’s an unproductive link building approach. Spamming these networks harms your brand’s reputation and may result in search engine penalties.

Automated link building programs promise speedy results: These are useless and can result in search engine penalties. Focus on connection development and content production for long-term and successful B2B link building.


Advanced link building is a pivotal aspect of SEO. It aids businesses in improving their online presence and attracting customers. By adhering to these dos and don’ts, you can develop a long-term and effective link building strategy to benefit your business. 

Link building requires ongoing dedication and effort to yield the best results. It’s a crucial aspect of SEO that may benefit your company by increasing its online presence and attracting more clients. To boost your off-page SEO, strategies such as B2B link building, social media marketing, and backlinks are essential. The mentioned list of advanced link building tips and strategies can help you get a basic idea of what you should do to get natural links.

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