How To Build Links Through Content Marketing

How To Build Links Through Content Marketing

How To Build Links Through Content Marketing

Link building is incredibly important to ranking your website in search engines. Building links through content marketing allows you to rank higher through the use of targeted keywords and make it easier for your site to be discovered by potential customers.

To build links, you need a content marketing strategy that is interesting and establishes your credibility as an industry expert. If you’re looking at building links through content marketing, these tips are for you. They will help you create valuable content that everyone will want to link to, thus, improving your link building strategies.

Link building through content marketing
Link building through content marketing.

You need to plan your content marketing strategy carefully to attract high-quality backlinks. So what makes content unique and will help you build links? It’s got to be original, but it also has to be useful and engaging.

You can’t just put a bunch of random website links on your site and expect people to jump on board. If you want your content to get noticed by other websites and help with link building, then you need some sort of hook – something that makes it stand out from the competition. Your content marketing strategy should be unique.

How do you find that hook for link building? By thinking about what other websites have done in the past. Look at their headlines, see what they’re talking about, and figure out how you can improve on those ideas in your writing. Then, once you’ve got an idea for content marketing, take some time to brainstorm about how best to execute it so you can continue building links.


Newsjacking is a great way to create content that will spread like wildfire across social media platforms and help build links. Newsjacking takes the principles of social media and applies them to traditional news outlets’ stories to help with link building for SEO.

The best way to get your content noticed and build links is to write on trending topics. Not only is this a great way to make sure you’re seen, but it also helps you with your link building campaign, which can be a huge boon for SEO.

If your business is new and needs help getting established, then writing on trending topics can help with building links early on. Employing the right content marketing strategy is also a great way to make sure your own website isn’t buried under the noise of other companies with bigger budgets or more established reputations.

Publishing Original Data

In today’s world, originality is one of the most valuable assets you can have to build links. It’s a personal expression of your brand, values, and expertise. Building links can help you stand out in a crowded marketplace and connect with other people who share your interests.

Being original and using the right content marketing strategy is also an opportunity to showcase your skills as a researcher or analyst by creating unique content that provides insight into the industry.

Creating In-Depth Guides for Search Engines

Guides are useful for link building when featuring your products or services. It should be part of your content marketing process. If you’re building an app, for example, guides can walk users through the steps of downloading and installing the app.

Guides are also helpful for giving users tips on how to use your product or service more effectively. Even if you don’t offer a product or service, you can create a guide on various other topics. For example, how to play games or how to become a master of yoga – the possibilities are endless. This will help you build links as other sites will want to link to valuable guides.

Creating How-To Resources

What’s a resource? A resource is something that helps you complete a task. So, for example, if you’re trying to learn how to cook, you could use recipes or cookbooks as your resource. If you’re trying to learn how to program, you could use code libraries as your resource for link building.

So what does this have to do with helping you build links? Well, creating a page on your website that offers tips and tricks for specific tasks is one way of creating linkable content.

This content marketing approach offers valuable information that people can use when looking for something specific online and those people are most likely going to be searching for that type of information.

Creating resources doesn’t have to be limited by your skill set either. You could hire someone with expertise in programming or cooking and create an e-book or blog post based on their experience. This will help with building links.

Turning How-To Content Into Courses and Challenges

One content marketing approach to turning your how-to resources into a course is to create a series of videos, with links within each video to the next one. You can use this approach for any kind of content – tutorials, guides, or even product reviews. This will help you build links and take your authority to the next level.

You can also turn your how-to content into a challenge which helps with building links. If you provide actionable steps in your post, then readers will be motivated to try it themselves. If you’re looking for another way to make sure your how-to becomes a course or an activity, consider adding some kind of assessment at the end of the post that requires users to follow instructions or complete an activity before they can get their answers. This will give them the incentive to click through until they’ve completed all parts of the challenge! This is a major part of link building activities for most businesses.


Influencers are the most trusted voices in their field. Influencer marketing is a valuable content marketing strategy, because these individuals are already considered experts in their niche. They’ve already earned the trust and loyalty from their followers. When you run your content marketing campaign through influencers, you’re allowing them to share it with their followers as a way of building links. These followers will then be able to click through to your content. Influencer marketing is an easy way to build links to your content.

Publishers With High Domain Authority

Creating content for publishers with high domain authority is a great way to build links and create linkable content that can be shared across the web. This is usually in the form of guest posts or articles. To get the most out of this tactic, you should consider creating content that is on-topic for the audience you are targeting and relevant to their interests. This will ensure your link building efforts are successful.

Case studies are a great way to build links to your content. They are also a good way for increasing visibility on social media sites. When you share your case study with your followers on these platforms, they’ll be able to engage with it by commenting or sharing it themselves.

Expert Contributions

When you ask for contributions from other experts, you are opening up the conversation about your industry, company, or service. You’ll be able to see what types of questions people have about your industry and product.

These questions will help you craft better content that answers those questions and provides value to your audience. This has been used by many as part of their content marketing initiative.

Including expert contributions in your content is a great way to add more value to your content. Not only does this provide linking opportunities, but it also provide your readers with more relevant content they’ll find useful, which will set you as an authority within your industry. This can lead to opportunities for collaboration down the road and build links to your site.

Interviewing Industry Experts

You can use these interviews as a way to get your name out there and help with building links. You can also use this as a way to run content marketing campaigns with influencers in your industry and connect with them on social media. This is also one of the best ways to build links that drive traffic to your content.

There are many benefits to collaborating with others for your content marketing and link building efforts. First, you will be able to get your point across more effectively by working with others. You will also find that collaborating with others helps you become a better writer and editor because it forces you to think about how each person will understand your message.

Collaborating with others is beneficial for SEO purposes because it creates new opportunities to build links that can be shared on social media platforms as well as in other online forums and high authority websites.

Publishing Infographics

The world of content marketing is changing rapidly. In the past few years, new platforms have emerged that provide tools for content creators to create and distribute their work and help with link building in a way that’s more accessible than ever before.

Benefits of infographics
Benefits of infographics.

One new platform that is gaining popularity among writers and content producers alike is infographic publishing. Infographics are known for their ability to bring attention to your subject matter. If done correctly, they can help you build links and share information in a way that’s easy for your readers to take advantage of.

Properties of a good infographic
Properties of a good infographic.

Publishing Local News

Local news has long been considered a great way to build links, brand awareness and trust. But more than that, it’s a great way to attract customers and help with link building. Not sure what kind of content marketing you need for building links? Try these tips:

  • Make sure your content is timely and relevant. If you have any type of event that you want to promote, consider offering discounts or coupons in exchange for coverage on social media channels.
  • Offer reader surveys after reading each article so people know how many people read each piece and what parts they liked best!
  • Make sure you conduct broken link building campaigns, so you only have functional high quality links on your linked page.
  • Focus on good keyword research and anchor text to attract links and get seen in search results.

Research Papers and Whitepapers

While it might seem like research papers and whitepapers are more of a niche thing, they have a broad audience that includes people who need to be convinced of something or who want to learn more about a topic. Research papers and whitepapers can also be useful for business professionals who need to communicate with others in their field.

Research papers and whitepapers are also great to build links for your website. You can link directly to specific sections of the paper, or you can link to the entire document. Both content marketing approaches will allow readers to navigate easily through your site, instead of having them click around trying to find what they’re looking for.

Conducting Surveys

When you conduct surveys, you’re creating content that has value for your readers and helps with building links. You can ask questions about their demographics or what they like or dislike about your current product or service.

You can also ask questions about their opinions on new products and services. This kind of content marketing is valuable because it offers insight into what consumers might want in the future while helping with link building simultaneously.

Since surveys are so similar to blog posts, it’s natural for companies and marketers to use them as a way to generate content. But there are some differences between these two types of content that you should consider when writing for each audience:

Bloggers: Bloggers should focus more on research when writing their blog posts. They should find data on any topic they want through Google searches or other sources (such as databases).

Marketers: Marketers need more creativity than bloggers do when writing their emails and social media posts. They should be able to think outside the box when coming up with topics and answers for surveys. This will help them build links and offer more to customers that approach them.

Keyword Research

Content marketing is like an iceberg; only a small part of your content will be visible on the surface. But it’s what’s going on beneath the water that matters most for building links. If you want to build links, rank for a certain term, and get engagement from your readers, you need to think about what people are searching for.

That means doing some research! Keyword research is not just about finding those terms that have a high probability of ranking well in search engines. It also helps you see how much traffic those terms are bringing in and how much they will help in terms of link building.

Inviting Guest Bloggers

If you don’t have the time or resources to create original content for link building, inviting a guest blogger is an easy way to get your voice out there and start building your reputation as a thought leader in your industry.

Guest blogging allows you to reach out to other like-minded individuals so they can share their expertise. If you invite a popular blogger, it’s also a great way to get extra exposure for your brand and products and get your content marketing project underway.

The benefit of inviting guest bloggers is that they’ll be able to build their audience while still working with you. You don’t have to worry about being thanked or building links – it’s all part of the deal! You get the opportunity to build links and get your content higher in Google rankings.

Earning Social Exposure

The purpose of content marketing is to get your brand in front of people who can share your message with their friends and followers. The more people you reach, the higher the chance of building links with high authority websites. You also have access to a large audience that can be built up over time by posting quality content regularly.

For this link building strategy to work, you need to make sure that you’re posting good quality content that’s relevant and helpful for your audience. This means being mindful of what kinds of posts are most likely to be shared by your target audience and making sure they’re as interesting and engaging as possible. If they’re not interesting enough or don’t have a clear topic, they won’t get shared and you won’t be able to build links.

Using the Right Format

When you run content marketing campaigns, you want to make your content as linkable as possible. This means that you should use well-formatted text, which includes the right words and phrases for building links.

This is especially important when you’re writing about a topic that’s trending. For example, if you’re writing about fitness trends, it may not be easy for someone using Google to find your post because there’s a lot of competition on this topic. Use the right phrases in the right format to get seen and build links.

Publishing Interactive Content

Interactive content marketing allows viewers or readers to interact with the content in some way. It can be as simple as a button to click on or as complex as an app that requires users to make choices and provide information.

When you publish interactive content for building links, you’re creating an opportunity for people who view your website or blog post to interact with the piece. In this way, your content becomes more than just words on a page; it’s also becoming part of a conversation about your brand, its goals, objectives, and helps you build links.

Interactive content for building links
Interactive content for building links.

This kind of content marketing is especially valuable because it can help build trust and authority among potential customers who are interested in learning more about what you do. By interacting with your content directly, your audience build a closer relationship with your brand which builds trust.

Focusing on Graphs and Statistics

This is the best way to showcase the data in your articles, especially when you are trying to create a visually appealing piece of content for building links. You can use graphs and statistics for everything – from comparing different products in an article to showing the results of a survey. This also gives you the opportunity to build links and make your content marketing efforts successfully.

Updating your on-page links
Updating your on-page links.

Publishing Updated Content

Content can get dated easily. When this happens, these articles are no longer relevant. This will effect your SEO, and you might lose and backlinks that pointed to the post. When it comes to building links it’s easier to keep backlink by ensure your content is updated and relevant than looking for new opportunities. This not only helps your brand get more exposure but also helps your content marketing efforts bear fruit.

Awesome content is part of content marketing
Awesome content is part of content marketing.

Focusing On Content Promotion

As a business owner and you want to improve your SEO. Part of this is thinking about how you can make your site more search-friendly. Content promotion is an effective content marketing strategy for doing that.

However, some specific steps need to be taken before starting such a content marketing campaign. The first is finding the right keywords for your site or product to help with building links. You should also consider the amount of time required to build up an audience for each keyword, as well as how much traffic those keywords will bring in and whether you need to consider buying links. 

Ranking analysis
Ranking analysis.

Once you’ve chosen keywords that are appropriate for your topic and audience, you can start including them in your social media campaigns. For example, if the idea is to promote something related to a certain product or service, then those posts must include images that show off what they’re selling – so make sure they’re relevant!

Creating Evergreen Content

Creating evergreen content is a great way to build links because it will help your content stay relevant for longer. This will decrease the instances of lost or broken links due to content no longer being relevant or outdated.

Guest Blogging

Guest posts are a great way to build up your authority and exposure, as well as the reputation of your business. You can post blogs on other sites that build links to your site. Your blog can also be used to promote other sites by building links back to them.

Guest blogging
Guest blogging.

You mustn’t create content about what you think people want to hear. You should write about topics that interest you and provide value to your audience! If you don’t know what kind of content marketing will work best for your audience, find someone who does or hire an expert copywriter who specializes in creating content for bloggers.

Linking Your Blog To Other Blogs

If you have a blog, then it makes sense for you to build links to other high authority blogs as well. By doing so, you can help the readers of those blogs find your site and potentially read what you have to say about a certain topic. This form of content marketing can also help your readers find new content or ideas that might interest them.

For example, if you write about gardening, then building links to other blogs that focus on specific types of landscaping such as ponds or fountains can be helpful to your audience. This will also make audiences trust you more because they found more relevant content through your site.

You could also try building links to articles written by experts in your field or topics related to the ones you’ve already written about. By doing this, it will ensure that people who read those articles will likely want more information from your site because they found something interesting while reading them!

Publishing a Resource List

Resource lists are an effective way to make content more accessible, searchable, shareable. A resource list is a comprehensive list of all the resources you used for your project.

For example, if you’re building an infographic content marketing campaign about the importance of coffee in business success, you might want to include a link to every company that makes coffee (or roasts beans) in your area so that people can easily access their products.

You could also try building links to articles about how coffee affects productivity or ways that businesses are using coffee to attract new customers.

Conducting Webinars

Webinars are useful for businesses that want to gain exposure and build their brand, but don’t have the means or resources to do so on their own. You can think of this as an extension of content marketing.

You’re giving people an opportunity to learn more about who you are and what kind of service you offer before they purchase from you. Conducting webinars is also a great way to build links that will help increase awareness of your brand name among potential customers.

Writing Press Releases

A press release is used by journalists and writers. Press releases and news articles tell people about your product, service, or event. This places your brand, product and services directly in the minds of your audience while also attracting new visitors.

The information should be compelling enough for them to want to read more about it and perhaps even to visit your website or social media page. Press releases a good way to build links as other business can recommend your products or events from the press releases.

Mentioning Other Brands

If you’re looking for a way to build links, mentioning other brands and products in your text can help. If you want to highlight the value of your product or brand, then it’s natural to include other brands that make similar products. However, if the value of other brands’ products is more, you’re going to have to use a bit more strategic thinking with your content marketing.


The takeaway here is that a well-rounded content marketing strategy provides link building opportunities that could otherwise be missed; it’s just a matter of identifying them, identifying the opportunity, and using it to your advantage. Ultimately, your content marketing strategy is a valuable way to build links back to your website.

Just be sure that you’re creating beneficial, informative content for the reader. The more relevant your articles are, the more likely they’ll be shared by readers, which means they’ll get out there in front of even more people and provide an opportunity for you to build links through distribution.




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