Link Building Cost The True Value and ROI of Link Building for Your Business

Link Building Cost: The True Value and ROI of Link Building for Your Business

Amy de Doncker
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According to recent research conducted by Moz, 90% of people searching on Google never check the results on the second page. More importantly, over 70% of traffic goes to the top 10 results, while only 3.99% actually click on results on the second page. 

Enter and explore link building, one of the most important strategies for putting your business at the top of search engine rankings. Indeed, link building services for agencies became so important for businesses in all fields that they became a market of their own, and it’s a massive one.

It means that having a low ranking on Google is nearly as good as not being there at all. SEO optimization strategies have come and gone, but link building remains solid and evolving. This industry is expected to cross the USD 103 billion mark by next year. Link building cost can vary significantly. So, it’s time to understand its different strategies, costs, and return on investment (ROI).

Number of websites online from 1991 to 2021 Source: Statista.com
Number of websites online from 1991 to 2021 Source: Statista.com

The cost of link building campaigns will largely depend on your goals and ambitions. Prices can start as low as 50 bucks and go all the way up to USD 20,000 or even more. Many factors contribute to such a wide variation in prices.

Link building services are usually paid monthly, and the link building pricing varies according to your niche, the number, and the quality of backlinks included in your link building package. Niches like charity and gaming tend to have lower price tags. 

Meanwhile, a link building package for industries like finance, casino, and healthcare can be considerably costlier. While budgeting for the next link building campaign, consider the cost per link in the long-term to control the campaign’s costs better.

Truly high-authoritative websites typically charge above USD 500 monthly for link placements. Factors like relevance and content quality are crucial to link building cost. You must also consider niche alignment and potential traffic to assess the actual link value.

Regarding link building strategies, you should always aim for high-quality links. It sounds like an intuitive tip, but there are plenty of link farms with domain authority (DA) scores as high as 70. In this case, the price per link will be temptingly low. However, you must be aware that using link farms can backfire and damage your score.

So, it’s better to invest in few but valuable links than on a list of link farms and other low-quality links. High-quality links have a massive impact on your website’s authority and credibility, which also increases organic traffic, resulting in a better placement on search engine result pages (SERP).

Manual outreach is still a very effective link building strategy. It’s the old-school method of contacting potential websites one by one, with personalized pitches for each. Manual outreach tactics allow you to have better control over the quality of link placements and a much more trackable SEO strategy. 

However, this method can be very time-consuming since it requires a lot of expertise and it’s not very scalable. No wonder why so many companies opt for an outsourced link building campaign.

Range of monthly link building pricing per agency. Source: Minuttia.com
Range of monthly link building pricing per agency. Source: Minuttia.com

Automated tools can do the same job much faster, provide more data for analysis, and also allow for more scalable SEO strategies. In contrast, automated tools lack personalization and sometimes can get you some pretty low-quality backlinks. It’s possible to find free automated tools. Still, the monthly costs of a paid tool can range from around USD 50 to USD 500.

Since link building pricing varies so much across different companies and methods, finding the best link building services requires some legwork. Also, before reaching a link building agency, you must know what you need, how many links you want, and how much you’re willing to pay for them.

Most companies spend between USD 1,000 and USD 10,000 monthly on link building services. Naturally, your budget should be adjusted to your company’s reality and goals. Most importantly, you need to consider how much you can profit from the organic traffic the campaign will bring. 

If your website isn’t ready to convert clicks into sales, investments in link building vendors shouldn’t outweigh the investments on your website, for instance.

Link building is one of the most popular SEO (search engine optimization) tactics today. It consists in getting your links placed on other websites. It’s a very effective tactic because when other websites quote your content via backlinks, Google perceives it as a sign of endorsement and authority.

Boosting Organic Traffic

Organic traffic is the golden nugget that every link building campaign mines for. The more organic traffic a website has, the higher its search engine rankings will be. It’s because search engines like Google translate this metric into niche relevance and trustworthiness. After all, people are spontaneously clicking on your content instead of reaching it via paid advertisements.

When people visit your website coming from a backlink placed on a high-authoritative page, it also counts as organic traffic. Successful campaigns can skyrocket organic traffic figures above 1,000% in three months! 

When the task management platform ClickUp decided to invest in link building, it was only a matter of time until it aced over 900 keywords on search engines. It’s a very impressive achievement, even more so if we consider that it’s a market dominated by giants like Trello and Asana.

Enhancing Domain Authority

Undoubtedly, the right link building efforts can do wonders for your domain authority score. After all, getting quoted by high-quality sources requires equally high-quality content. That’s why your domain authority rises with the volume of quality links you have. Once your content is out there with backlinks in the most relevant websites in your niche, scoring high on searches is merely a consequence of your excellence.

Building Brand Credibility and Trust

High-authoritative websites reached such a status for a reason. Somehow, they’re on the same path as you, only a few steps ahead. Highly reputable sites build their reputation by consistently providing high-quality content in their niche. Cheap and unreliable content doesn’t have a place on such websites, and that’s why so many people trust them. As a result, many readers will extend that trustworthiness to your brand.

Getting your backlinks on these websites means a lot since a highly reputable source is endorsing your content. Better still, it’s an opportunity to speak directly to your target audience instead of becoming a white noise in the crowd. Over time, white hat practices consistently improve your brand authority and reputation. This ensures your business has a future in the fast-changing online landscape.

Competitive Advantage

The Relationship Between Google Rankings and Links. Source: agencyanalytics.com
The Relationship Between Google Rankings and Links. Source: agencyanalytics.com

ClickUp’s case shows how link building campaigns can be used to step up your game and beat other competitors in your league. A search engine research page is a brutally competitive place, and no one gets to its top by chance. A comprehensive SEO strategy involves more than link building. A solid backlink profile surely gives you a competitive edge.

You can make the best of this competitive edge by having a user-friendly website. Think of organic traffic as an opportunity to retain a client on your website for as long as possible. Invite them to explore the platform, learning more about your brand values, history, products, and services.

While focusing on self-improvement is quintessential for growth, you can also benefit from an active strategy to beat the competition’s strategies. There are tools for finding your competitors’ backlinks and help you get them for yourself. Besides, many companies don’t even try to compete in this field, so you’ll be miles ahead of them.

Long-Term SEO Success

There are plenty of case studies boasting light-speed results, but the truth is that some of the best benefits of a solid campaign are reaped in the long term. In other words, reaching the top is only as important as remaining there.

It requires continuous and sustainable efforts, as there’s always space for more organic traffic and brand authority. Quality backlinks keep their positive impact over time, leading to a sustained rise in search engine rankings and, consequently, to more visibility via organic traffic.

When companies invest in link building, they mainly have one thing in mind: the return on investment (ROI). However, it’s not a straightforward calculation, as building links rarely generate immediate value. A comprehensive assessment of the results of the chosen strategy can only be done a few months later. Here’s how it works.

Source: Minuttia.com
Source: Minuttia.com

You can track how well your campaign is going by paying attention to a few key metrics. They include the number of backlinks and referring domains, authority score, number of links acquired per campaign, and toxicity score. You’ll notice considerable growth in those metrics, except for the toxicity score, if your campaign is succeeding. The toxicity score shows the links that can damage your website, so this metric should always go south.

There are plenty of online tools that help you track those metrics, like Ahrefs, Semrush, and Moz Pro. You can also use free resources like Google Search Console and Google Analytics to track your performance.

Calculating ROI: What to Consider

Three key factors set the ROI calculation numbers: organic traffic improvement, online visibility (SERP ranking), and social media engagement. More organic traffic usually translates as more conversions, impacting the campaign’s ROI. Similarly, a higher SERP ranking means you’re more likely to get organic visitors. Social media popularity is a vital aspect of any campaign, given its potential to get more clicks. The more you engage your target audience, the better your sales figures.

Once those concepts are understood, link building ROI calculations seem less abstract. Here’s a straightforward way to crunch the numbers: your ROI will be the net return on link building divided by the cost of high-quality links, multiplying the result by 100. That’s why it’s important to keep track of your performance on multiple metrics. Otherwise, it won’t be possible to apply this equation.

Realizing the Value Over Time

It takes time to build anything solid, and backlinks aren’t exceptions. Sustained link building efforts ensure a consistent improvement in performance. Not only will key metrics improve, but also ROI, as your content becomes more relevant for a wider audience. It’s possible to track this, too, by observing the revenue generated from referral traffic throughout the campaign.

You’ll find even more benefits if you zoom out and see link building as a long-term investment. Indeed, the benefits pile up over time. It results in more brand authority, credibility, higher search engine rankings, a continuous flow of organic traffic, and, above all, more market competitiveness.

Comparing Costs: In-House vs. Agency

When companies need link building services, they have two options: investing in an in-house team or outsourcing the task. There are many benefits to having a dedicated in-house team. You’ll have their full-time dedication, they’ll be much more familiar with your company’s language, and it’s also easier to think of long-term goals when you know the in-house link building team will be there for you. 

However, an in-house link building team can be tremendously costly. Besides, there aren’t many link building specialists in the market, so you can have a hard time trying to build up your team.

That’s why most companies prefer to outsource such services to a professional link building agency. Also, there’ll be a team of experts to handle your case, but you can choose different packages according to your needs. Moreover, since you’ll hire link building agencies per campaign, your costs will be considerably lower.

Justifying the Investment

There are a vast number of case studies supporting the effectiveness of investment in link building strategies. According to statistics from 2023, 69% of companies invested in search engine optimization, while nearly 20% of companies didn’t invest in it at all.

Indeed, the right strategy can bring measurable and quite significant results, short-term and long-term, becoming a crucial competitive advantage. Don’t miss the opportunity to share exciting news with your stakeholders. More importantly, explain to them how ROI works in link building, show the numbers, and how your company is acing them.

The market is full of link building companies, so it won’t be difficult to find the one that suits your needs. However, it first requires a clear understanding of what you need, as well as some legwork.

Some companies are specialized or perform better in certain niches and approaches than others. That’s why it’s vital to read case studies and testimonials before signing the papers. It’ll also help you assess an agency’s market expertise and experience. Additionally, make sure their content marketing strategy matches your style.

There are some quick but vital questions you can ask a potential agency to see if it’s the best choice. You need to ask about their pricing plans, case studies, strongest strategies, and that agency is better than the competition.

Red Flags to Watch Out For

Unfortunately, not all link building agencies are trustworthy. Many link builders use unethical strategies to achieve short-term (and short-lived) results, reinforcing the need for thorough research before choosing an agency. 

Untrustworthy agencies will show warning signs, like a lack of transparency regarding their methods, the use of paid or low-quality backlinks, poor content creation, and practices that violate search engine guidelines.

Practices that violate search engine guidelines are called “black hat” tactics. Some companies use black hat tactics to achieve fast and artificial results. However, your website will be penalized and downranked as soon as the search engine algorithms find you. If the agency employs tactics like keyword stuffing, paid links, comment spam, and unexpected redirects, it’s time to move on to the next agency.

That’s why transparency is mandatory for any link building agency. Agencies that use white hat methods that is, methods that abide by search engine guidelines, will promptly explain their methods and results.

Why Buzznberry is Your Superfood Solution

Buzznberry is the right partner for your link building endeavors. Get your word out in over 70 languages and dialects with the know-how of native experts. We provide high-quality links that will generate more organic traffic to your website, improve your domain authority score, and climb to the top of search engine result pages.

We have a varied pool of industry experts with local knowledge of dozens of markets worldwide. We offer more than tailored solutions. We also offer flexible prices and packages, following the same high-quality standards that are Buzznberry’s trademark.

We ensure excellence in a wide array of strategies, like multilingual link building, guest posting, local directories, broken link building, and niche edits, and also track unclaimed brand mentions. Our multilingual team guarantees you’ll get 50 DA links or higher in the language you choose.

Conclusion

The relation between costs and ROI in link building isn’t as straightforward as other online marketing strategies. Even the most efficient efforts take months to bear fruits. The prices of high-quality backlinks vary according to a host of metrics and projected results. You can see your efforts have been worthwhile when metrics like organic traffic, domain authority, and search engine rankings improved since the beginning of the campaign.

More importantly, investments in high-quality backlinks bear their juiciest fruits in the long term. So, consistent investments in building links result in the sustained and healthy growth of your online visibility, niche reputation, and authority.
If you’re planning to scale up your online presence, Buzznberry is the right partner for your journey! Contact us today to pump up your SEO strategies and learn more about services, pricing, and track records.

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