What are the best link building strategies?

Link building is a crucial aspect of search engine optimization (SEO) and online marketing. It refers to the process of acquiring high-quality backlinks from other websites to your own. These links serve as a vote of confidence from other websites, indicating that your content is valuable and relevant to users. Link building strategies are methods and tactics used to acquire these valuable links, with the goal of improving your website’s ranking on search engines and driving more organic traffic to your site.

In this article, we’ll explore some of the best link building strategies for boosting your online visibility and reaching your target audience.

There are many excellent ways to garner high quality links to your website. However, not all strategies work for all types of websites, niches, and industries. Below, we share a few of our top strategies that will help you earn links that are relevant to your niche and can help improve your SERP rank.

Content Creation

It all starts with content. If you don’t have fantastic content on your website, the odds are low that you’ll able to earn backlinks of actual worth. Creating high-quality content is a great link building strategy, but it takes a lot of time and hard work. Any content you create will need to be informative, relevant, factually correct, and useful for your audience – and the audience of other sites in your niche.

When you publish valuable and relevant content, other websites will naturally want to link back to it. This can lead to increased visibility, traffic, and authority for your website. Popular content formats include blog posts, infographics, and videos. By focusing on creating top-notch content, you can build links naturally over time.

Popular content formats include:

  • Blog posts
  • Listicles and reviews
  • Resource pages
  • Infographics
  • Videos
Our Top Link Building Strategies - Content Creation

Guest Posting (Guest Blogging)

Guest posting, or guest blogging, is another effective link building strategy. This involves writing and publishing articles on other websites within your niche. The idea is to provide valuable content to the host website’s audience and include a link back to your own website in the author bio or through a link within the content itself.

By guest posting on relevant websites, you can build valuable backlinks and drive traffic to your site. To find relevant websites for guest posting, use search engines, check competitor websites, and join niche-specific communities.

Broken link building is a link building strategy that involves finding and fixing broken links on other relevant sites. By finding a broken link on a website, you can offer to replace it with a link to your own website. This can result in a high-quality backlink and increased visibility for your site. To find broken links, you can use tools such as Check My Links and Ahrefs.

For example, let’s say you use a tool to discover broken backlinks and you find a site within your niche that also has a high Domain Rank (DR). On that site there is an article about social media automation tools, with a link to another site discussing how to use one of those tools. Unfortunately, the link is broken. Luckily, you have an article on that exact topic. Now, you need to reach out to the site owners, usually via email, and ask them if they’d be willing to swap out the broken link for one that link to your website.

It’s not the easiest of link building strategies, and depends heavily on networking with these other sites. However, it can be highly effective.

What Are The Best Link Building Strategies - Broken Link Building

Influencer Outreach

Influencer outreach is another effective link building strategy. This involves identifying influential people in your niche and reaching out to them to promote your content. By leveraging the influence of these people, you can build links and drive traffic to your site.

To find influencers in your niche, use tools such as BuzzSumo and SocialBlade, and join relevant online communities. When reaching out to influencers, be sure to provide valuable content that they would be interested in promoting to their audience.

Link building tools are a popular way to increase the traffic to your website. They can help you build links from other sites or networks, which can help you rank higher on Google. However, are they effective?

The answer depends on what you’re trying to achieve. Some link-building tools work better than others. For example, some link building tools might be better for informational websites that want to boost their authority and attract new visitors. Other tools might benefit eCommerce sites that want to rank higher in Google shopping and sell more products.

In short, it really comes down to what you need. However, few tools can achieve what a link building expert can.

Choosing high-quality backlinks is a crucial aspect of link building and can have a significant impact on the success of your SEO efforts. The best approach to selecting backlinks is to prioritize relevance and authority. Relevant links are those that come from websites related to your niche, while authority links are those that come from websites that have a high reputation and credibility in your industry.

To ensure that you are choosing the right backlinks, consider factors such as the page and domain authority of the linking website, the relevance of the link to your own website, and the overall quality of the content on the linking page. You should also avoid links from low-quality websites, such as those with a history of spam or those that engage in black hat SEO practices. By prioritizing relevance and authority, and avoiding low-quality links, you can build a strong and effective link building strategy that will help drive traffic and improve your search engine rankings.


Link building is an essential aspect of search engine optimization and online marketing, particularly if you want to boost your SERP rank and gain more organic traffic. The strategies outlined in this article, such as content creation, guest posting, broken link building, and influencer outreach, are all effective ways to build links and boost your online visibility.

By focusing on these strategies and implementing them consistently, you can improve your website’s ranking on search engines and reach your target audience. Remember, link building is a long-term process and requires patience and persistence. With the right approach, you can achieve great results and grow your online presence.

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