Popular Link Building Strategies that You Should Avoid

Popular Link Building Strategies that You Should Avoid

Popular Link Building Strategies that You Should Avoid

Building link building strategies are an integral part of any website’s SEO. It’s not only about getting high-quality links pointing to your website, but it’s also about doing so efficiently. If done right, these link building strategies can help the rankings of your site and improve its visibility over the internet.

There are many backlink tactics for websites to get links, but there are some popular link building tactics that you should avoid that actually increase the chances of your site being penalized by search engines. The following article will provide some tips on link building strategies and backlink tactics that you should avoid to ensure the rankings of your website do not suffer.

The main problem with paid links as part of your link building tactics is that they can make your site look spammy to your target audience and desperate to find good quality content. It also means that your site will have less authority, as many people will see it as an attempt to trick sites like Google. This is not part of your link building campaign.

Strategies to avoid
Strategies to avoid.

Using paid links as part of your link builder’s strategy will take time away from doing what you love, which is building a quality site.

You’re going to spend hours and hours searching for high-quality, very relevant sites and content as part of your link strategy and then you’re going to have to pay someone else to publish that same content on their site, which takes away from all the effort.

You don’t get any extra traffic or exposure by doing this. You just wind up with more dofollow links focusing at your site. Since those links aren’t authentic, they devalue your organic traffic, too.

If you do decide to use paid links as part of link building, make sure they’re relevant and high-quality, and don’t get caught up trying to trick the engines!

Rather than focusing on where to buy backlinks, you should look at how you can get better quality dofollow links to your site with better backlink tactics.

This is one of the most common link building strategies that you can use, but it’s not one of the best. The main problem with link exchanges as part of link building tactics is that they’re hard to do well.

You need to contact site owners of websites that are relevant to what you want, and then work with them to get new links back to your site, which can be time-consuming and difficult.

Backlink exchanges
Backlink exchanges.

There’s also the possibility of getting banned from some sites if you don’t follow through on the agreement. Therefore, it’s best to avoid this link building strategy unless you’re confident in your ability to follow through on your end of the deal. Another problem with these backlink tactics is you don’t know who’s involved in them, which makes them hard to trust. If you don’t know who’s behind an exchange, there’s no way for you to verify whether or not they’re trustworthy or safe for your site’s SEO efforts.

Authoritative backlink exchanges
Authoritative backlink exchanges.

Article Marketing

Many people believe that article marketing is part of backlink tactics, but it can actually do more harm than good. The first problem with article marketing as part of effective link building strategy is that it’s not sustainable. You’ll need to find the right places to post your articles and then continue posting them there until the link building process has been completed.

Marketing great content
Marketing great content.

The second problem with article marketing as backlink tactics is that it takes time away from other important aspects of SEO such as content creation and other link building tactics.

If you’re interested in building links for your business, you need to focus on the right backlink tactics instead of spending time writing articles for other websites!

Automated Programs

These programs are designed to create links on your website by scraping content from other sites and posting it on your site. They will also search for other inbound links and submit your site to several popular directories. Such kind of backlink tactics is effective in the short run because it allows you to create links quickly without having to do any manual work.

Automated Programs
Automated Programs.

Text Link Ads (also known as “Text Ads”), are ads that appear on a website and have a link back to your site.

There are many different types of Text Link Ads, and you can use them to get high-quality links from sites with high domain authority (DA). The problem is that these types of ads are very spammy looking, and they are often flagged by Google. The best way to avoid getting penalized by Google for using Text Link Ads is to make sure they’re not “overly promotional” or “too commercial.” You can focus on other productive backlink tactics instead.

An example of text link ads
An example of text link ads.

Dynamic URL Hijacking 

Dynamic URLs are a great way to improve SEO by giving a more specific and relevant set of links. However, if you’re not careful with how you implement dynamic URL hijacking into your strategy, it can have the opposite effect. It might actually harm your overall SEO efforts and be detrimental to your backlink tactics.

Low-Quality Directories and Bookmarking Sites

If you use low-quality directories or bookmarking sites as backlink tactics, it will not be beneficial for your website because these directories do not have authority. These sites get lots of traffic from their visitors but they do not have any authority so they cannot rank well on the internet.

Sites like Google and Bing give more weight to the quality of links. They will penalize you if you have lots of spammy or broken links directed to your site.

This is why it’s important that you only build backlinks from high-quality sites. The same is true for directories and bookmarking sites as well. They can affect your site’s performance negatively if they’re not high-quality themselves unless you have a solution to fix this along with a strong broken link building strategy.

Link pyramids involve the creation of multiple links from one page to another. The goal of link pyramids as backlink tactics is to create a network of links to relevant websites per page that will benefit you, including increasing the amount of search traffic your site gets, helping you rank for more keywords in Google’s search engine, and increasing your domain authority and domain age.

Link pyramids
Link pyramids.

However, there are some drawbacks to using such kind of backlink tactics. First, it can be difficult to determine which pages should be in your pyramid and which ones should remain at the bottom (even if they aren’t being used).

Second, using too many links from each page will cause Google to devalue those links, which could potentially lead to lower rankings. Third, link pyramids can seem like an attractive option at first glance but may not seem great when you realize how much time it took to make them work.

For example, if you run an ecommerce site, you might want to avoid link pyramids as backlink tactics because they’ll make your site look like it has a lot more links than usual.

If you have a blog about photography, then link pyramids as backlink tactics would probably be okay because blogs typically don’t get as many links as other types of sites do anyway so this wouldn’t matter much at all! It’s also possible that you’ll end up picking out your competitor’s domain which could be bad for your business.

Spammy Guest Blogging

Guest posting is a great way to build links, but such backlink tactics come with a few caveats. First, guest blogging won’t generate many links to your site. Second, guest blogging can sometimes be seen as an endorsement. Finally, and most importantly, if you want to build links organically, this strategy may not be for you.

Link building strategies should be focused on getting quality backlinks from websites that are relevant and trustworthy. Guest blog post strategies should only be used as part of link building strategies in the rare case that you have a specific topic or niche in mind and are looking for guest bloggers who are experts in that niche.

Google frowns on guest blog posts that are too spammy or promotional in nature. It doesn’t just look at the content of the guest post itself. It also takes into account how much time people spend reading it, how many times they click through and visit the site where the post appeared. It also checks whether it’s been written by someone who has an established reputation in the industry you’re targeting.

If your guest blogging efforts aren’t bringing in any traffic or building links back to your website, then they’re not doing any good for either site owner and should be eliminated from your link building tactic. Don’t risk getting penalized by Google for trying to find ways to get more traffic from search engines by writing overly promotional as part of your link building strategies.

Optimized Anchors

Optimized anchors are one of the link building strategies that you should avoid. They can backfire on your SEO strategy if you use them as a primary link building strategy. An optimized anchor text can indeed be a useful tool for linking to authoritative sites, but it can also be a source of problems.

Optimized anchor text means that you have added keywords and phrases relevant to your content. For example, when someone clicks on an article about how to make a cake, they will see an anchor link with the URL “How to Make a Cake.” This is an optimized anchor because it contains the main keyword ‘cake’ and the phrase ‘how’ in it. It will also link to a site that has a high domain authority.

This type of anchor text is not bad, however, if you use this type of anchor text as part of your backlink tactics, then it may backfire on your site. First, many sites will ignore this type of link. Second, there are many other types of links out there that could provide better search engine results pages than this type does.

Quantity over Quality

Quantity over quality means that you are trying to build your website by adding lots of low-quality links instead of focusing on improving the quality of your content and efforts to get high-quality backlinks. The reason this strategy is not good is when you use this strategy, you are only going to attract links in your backlink profile. Your site will look spammy and this could hurt your rankings.

Another reason why you should avoid focusing on quantity over quality as backlink tactics is that it does not work well with SEO. When you are using this strategy, it will take longer for you to rank on Google and other engines. This is because of a lot of competition, and it might take longer to rank high.

Keyword Stuffing

When you attempt keyword stuffing as part of your best link building strategies, you’re trying to get a lot of links from the same site by posting irrelevant keywords in your content. This strategy doesn’t work.

It doesn’t help you rank in Google and it can also hurt your site’s credibility. It’s also a strategy that most search engines actively penalize and will likely result in your site being banned from the search results.

Keyword stuffing is when you use too many keywords in a piece of content to attract more links, which can be seen as manipulative and unfair. The danger of keyword stuffing as part of link building strategies is that it can negatively impact the readability of your content, which means people who don’t know what you’re talking about and some might not even bother to read it!

You should avoid keyword stuffing as part of link building strategies because it’s not only ineffective for attracting links but also makes your site harder for search engines to understand, which means they will have trouble ranking your site properly in Google. The best way to get links to your website is by focusing on the keywords that your website is targeting.

If you want to rank high in Google’s search engine results, then it is important that you target high-quality keywords based on what people have actively searched for. Having too many keywords will make it harder for people to find your site and will also affect your domain and page authority too.

Linkbacks Versus Good Content

Linkbacking is part of backlink tactics that can help you build links to your site, but it’s not a good strategy. Linkbacks are when someone posts a link to your website in their blog or an article, and then asks the reader to click through to visit your site. The idea behind this is that the person who posted the link to your site on their blog has read your content.

If they post content that is not related to your site, readers may be disappointed when they’re redirected to you. For example, if your site deals with pet food and a site that deals with groceries links back to your site, it may be irrelevant to the reader.

There are two key problems with linkbacking. Firstly, it’s not scalable; you need thousands of people posting links on their blogs for it to be effective (which means you’re going to have hundreds of thousands of people linking back to you). Secondly, it can take ages before those links start showing up in Google Analytics data – if at all!

One of the most important link building strategies is keyword anchor text only links. The name gives you a pretty good idea of what this link builder strategy does. It only uses keywords in the body of your content, and no other text (except maybe a description).

This is a common strategy many people use. It’s easy to implement and doesn’t take much time or effort. You can also see results in as little as a week or two! The problem is that it doesn’t work very well for most sites and businesses.

In fact, it’s not even recommended by some SEO experts! So if you don’t know anything about SEO, then we recommend avoiding using keyword anchor text only references at all costs!

Keyword anchor text only links have a very low chance of getting a high PR because they do not look natural and they will look unnatural when compared with other sites with natural and internal links.

Social media profiles have become more popular than ever before because they allow you to reach out directly to people without having to worry about creating content or creating an email list – you just post something on Instagram or LinkedIn and let people know what you’re doing!

This can be a great way to get started with backlink tactics, but if you’re constantly posting content on your social media networks that links back to your website (or vice versa), then your brand will be seen as spam by some people who use those networks.

Social media profiles are important tools for search engine optimization (SEO). With them, you should ensure you’re building links from your social media links and profiles to your website. However, there’s a problem with this strategy – social media profiles can sometimes get cluttered with links.

If you have a lot of links on your social media pages, people will be confused about what they mean and may not click through all of them. This can lead to poor rankings in search engines because Google uses the number of unique clicks a link gets as part of its algorithm for ranking pages.

Relying on Quick-Fix Schemes

A quick-fix scheme focuses on short-term gains rather than long-term benefits. It’s often used by businesses trying to boost their search engine rankings, or by individuals who are trying to get their content noticed by the world.

If you’re trying to build links and earn traffic, relying on quick-fix link schemes can be counter-productive. It takes longer to rank your content and will also cost you more in the long run. Link building strategies are crucial to the success of your content marketing efforts. However, relying on quick-fix schemes is one of the link building strategies that you should avoid.

A quick fix is something that appears to solve a problem, but in reality, does nothing more than temporarily remove a pain point for users. It can be tempting to rely on quick fixes when you’re trying to rank well in search engines, but they don’t work as well as more sophisticated link building strategies.

Not Having A Strategy

Without a strategy, you will waste time and effort on content that doesn’t fit your brand. To have success in link building, you need to have a plan and follow it. If you don’t have a strategy, then you could be missing out on opportunities to generate links that could help your company grow or improve its position in the marketplace.

What are you hoping to achieve if you don’t have a plan for how you’re going to do it? Your goal will likely be undefined and unattainable, and this will be reflected in the quality of your link building efforts for the relevant page.

Having a strategy also helps with the process of creating content that attracts links back to your site. You’ll have an idea of what types of topics and ideas will attract the best links back, which will make it easier for you to create content that meets those criteria. Without any kind of plan, you’re more likely to end up with a lot of spam content and links that don’t add up to much.

You can buy white hat backlinks from influencers (who want to make money) and redirect those links to your website. The problem with this approach is that influencers are on the lookout for new opportunities, and they will look at what you’re doing carefully before deciding whether to link more backlinks to you. They know that there are companies that buy links in bulk, so they’re cautious when considering whether they will link back to a business that does not rank well.

Ignoring Social Media

As mentioned earlier, social media is one of the most effective strategies for building links to your website. When people share your article, they’re saying, “I enjoyed this!” or “I agree!” and they’re letting people know that what you wrote is worth reading. That means that when someone shares your content, it gets more exposure.

Social media metrics
Social media metrics.

The more people shares you get, the more traffic you’ll get to your site and the more links those shares will generate for you! So why would anyone want to ignore social media? If you want to reach as many people as possible with your brand message, then ignoring social media is one of the worst things you can do for your business (or any other business).

Not Tracking Progress

Having a solid understanding of how many links you’re getting and where they’re coming from will help you make informed decisions about whether to pursue certain strategies. Not tracking your progress also makes it difficult to assess the effectiveness of your link efforts as a whole. You have no way of knowing how many links you could have gotten if you had been tracking them more closely than you were.

Commenting Negatively on Blog Posts

Many bloggers have been guilty of this one. Commenting negatively on other posts is another one of the link building strategies that you should avoid. Commenting on other blogs or websites that are unrelated to yours will not only hurt your site, but it will also hurt the credibility of your site and brand.

Even if you are commenting on a blog that has over 200 comments, there is no reason to post a comment unless it is relevant to the post or related to the topic at hand. If you decide to post a comment, make sure it’s relevant and not just spam.

Link trading is a practice where you buy links on other people’s sites to increase the number of links pointing back to your own site. Link trading can be used to help increase rankings, but it can also be used by spammers and web malware to gain illegitimate links in your domain’s backlink profile.

When you use link trading, you are essentially buying backlinks from other websites and increasing your link count. The problem with this is that you’re increasing your link count without getting any real value from the backlinks that you’re buying.

This tactic can be used to get your website noticed. However, it’s not an effective way to get people to stick around and read your content. You should avoid inserting footer links because they can hurt your SEO ranking. When people go to search engines, they look for web pages that have high rankings.

If they see your site and see a link in the footer or resource page, they might think that you’re trying to trick them into clicking on something. This could harm your search engine rankings. 

The most important thing you can do to build links is to avoid sitewide and blogroll links. These are link building strategies that are often used by companies with large budgets, but they don’t have much value.


A sitewide link is a link from a page on your website to another page within your site. This kind of link is valuable if you have a lot of content on your site. It’s also relevant to the page you’re linking to, but it doesn’t provide much value if you only have one page or one article on your site.

Blogroll Link

A blogroll link is a link from one blog post on a platform to another post on that same platform. This kind of link doesn’t provide any value either because it isn’t specific enough for Google to determine which post is important enough for users to click through from their search results pages (SERPs).

Here are a few things you can do now that you know what doesn’t work. Using backlink tactics is a crucial part of your content strategy. However, not all strategies are equal. It’s important that you put in the time and effort to build links from high-quality sites. This will lead to more traffic for your website and eventually more conversions. Let’s look at some popular link building strategies that can be used to increase your SEO results.

Link building is a skill, and it takes time – lots of it. If you’re using an automated program to build your links, there’s a good chance that you’ll end up with a lot of dead ends and no links to show for your efforts. Instead, try these link building strategies:

Find Influencers

1) Find influencers who are relevant to your content and industry. These are people who have built their authority in their niche. They’re usually more interested in helping other people build theirs. Reach out to them first!

Create Content

2) Create tons of content that helps other people learn about what you do so that they’ll want to share it with their network. 

Build Relationships

3) Build relationships with other businesses in your area by attending events or conferences that interest both of you and staying in touch after those events are over (via social media or email). This will allow you both to access information that no one else has discovered, which leads to more opportunities down the road!


The key to successful link building is to focus on earning links from the right sources – those that offer high-quality, relevant content. When you have those kinds of links, you’ll be able to attract even more links over time. This is because you’ll have shown that your site is a valuable resource.

Crawling around the web and buying random links won’t get you very far. Therefore, it’s in your best interests to consider the downfalls of these link building strategies before they’re used against you. You should pay the right backlink price to get high quality, relevant links to your site from other websites.You may still want to follow the best practices of backlink building services. However, you shouldn’t pay attention to industry experts that recommend shortcut link building strategies. If you see a “guru” promoting them, convince them to rethink their strategy.




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